![]() 65% of the population are visual learners, so by giving your visitors the power to visualise your products and services, they will then imagine utilising them. Of course, content is essential to explain your products or services, but images help you reinforce this information. ![]() This way, you stand a greater chance of capturing a user’s details, or converting directly into sales! Bring Your Product to Life By enhancing user experience, you will increase user retention on your website and decrease bounce rates. User experience is improved by using images as they help to present information in a more digestible way as well as contribute to the storytelling process. In a Skyward study it saw content with relevant photos or Infographics saw a 94% increase in page views versus content without images. Because of this, if your website has appealing images, people will become more emotionally invested and involved, therefore viewing and clicking through your website. Images are powerful in a way that they not only attract our attention, but also spark emotions and draw us in. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. ![]() ![]() This is because, according to John Medina, when people hear information, they’re likely to remember only 10% of that information three days later. If they are used effectively, your business can gain a lot more traffic and therefore conversions, whether that be making sales or gaining enquiries. Images on your website serve much more of a purpose than making your design look good. ![]()
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